Company Analysis and Management Essay Example | Topics and Well Written Essays - 2000 words

Company Analysis and Management - Essay Example Apple is best known for its smart phones which are said to be among the most intelligent in the world today. However, Apple deals with many other products which are equally valuable, (Apple 2012). These products include personal computers and software, (Cameron & Quinn, 2011). Apple is best known for the Mac line of computers that use the Macintosh operating system. The company also designs and sells iPads, iPod and iPhone. Its software products include iOS and OSX, (Hamilton & Webster, 2012). Other creativity suits are iWork and iLife, (Apple 2012). Apple is the most admired mobile phone company in the United States. It was formed in 1st April, 1976, (Cameron & Quinn, 2011). Its name was apple computers, Inc. but was later changed to Apple in 2007(Apple 2012). Apple is the most valuable company on the planet, (Hamilton & Webster, 2012). The success of the Apple Inc. depends on the political environment, just like any other organization. Apple Inc. is subject to legislation and laws of the country it operates in, (Hamilton & Webster, 2012). The economic policies of the country do affect Apple’s ability to conduct business and satisfy her shareholders. Unfavorable political environments and extreme laws can affect the performance of this American multinational company, (Cameron & Quinn, 2011). ... This should be done in a way that protects the company’s interests and the share holders, (Cameron & Quinn, 2011). To be able to achieve this, Apple has got a vibrant government and expenditure group that engages the government directly with the approval of the vice president of the company. This happens annually, (Apple 2012). The organization complies with all the applicable laws and regulations that impact on the productivity of the company, (Thompson & Martin, 2005). Under some of these laws, this American multinational cannot sponsor people political offices. Indeed, Apple is non partisan, (Apple 2012). Besides, the company exposes all its contributions to the political process for scrutiny, (Apple 2012). Apple- government engagement group engages the state officials on all issues that can affect the running of the company, (Hamilton & Webster, 2012). Apple is also committed to the cleanliness of the environment, (Ireland & Hoskisson, 2008). This involves reducing some of toxins in the air. Apple’s executive team is active in the implementation of environmental policies. Apple reports the impact of its products to the environment. Apple’s environmental team is advised by experts and is build upon wide consultations, (Apple 2012). For instance, in the year 2009, Apple became the first company in the field of electronics to report its environmental impact through its product, (Cameron & Quinn, 2011). This includes providing the necessary information and details that help empower the customers, (Ireland & Hoskisson, 2008). Apple has a climatic change strategy which is entrenched in its development and production processes. Apple has an entire ecosystem of new and emerging technologies. Apple is known for its technological innovations and cutting

The Customer Service Perspective Essay Example | Topics and Well Written Essays - 750 words

The Customer Service Perspective - Essay Example THE MOST VIABLE OPTION As the world turns into the global village melting all the cultures and blurring all the boundaries with the use of technology, competitive landscape is much tougher than ever before. Information is easily accessible to the customers, availability of substitutes has given more power to the customers and the only choice left to the suppliers is to; â€Å"delight their customers†. Thus the rule of the game is not only to meet the requirements of the customer but to step further in creating a value for the customer. Here, Niven advises that; â€Å"companies need to offer all three – innovation, outstanding customer care and flawless execution – because of today’s hyper-competitive environment. Only then can companies meet customer expectations and succeed at performance management that translates into leadership in the marketplace and customer minds.† (Niven, 2004) Customers make the most important link in the chain of success. C ompanies have to carefully identify their potential customers, segmenting the right market and targeting the potential customers serve as competitive advantages to a company. Innovation, customer care and execution along with quality offerings are required to maintain the customer base. Since now there are so many substitutes for a product that companies need to take a leap in satisfying them by providing the best customer care services. Bollen believes that customer complain is an opportunity for the company to win his trust, loyalty and long term commitment. Only if the company gauge it right and makes the customer feels that he is being valued an enduring relationship can happen. (Bollen, 2008) Bollen has related the choice of a customer to his emotional attachment in order to make companies realize that no matter... No other perspective is given more importance than the customer perspective because no matter how good your product is if you are unable to translate its need to your customer one can’t earn the desired results. After thoroughly reading various articles from the web and examples of companies using balance score card with special important to customers perspective, I felt a lot of tilt towards innovation and value proposition of the product in order to satisfy the customer. What more I would like to add is the â€Å"human factor†. Companies should divert their attention towards customer care; employees should be given a lot of important. But since it is an internet economy and a lot of transactions take place virtually all the aspects that are used to communicate or encounter with the customers should be carefully handled. Web sites and customer portals should be user friendly and incorporate all the answers to the customer. Strong emphasis should be placed on the commun ication strategy of the business. The features and benefits of a product should be translated to the customers as per their needs and wants. Usage of jargons and words customers don’t know can be trouble shooting.